Umpqua Bank

Great Wall Interactives

Umpqua Bank




Belle & Wissell, Co.




Developer at Belle & Wissell, Co.


  • Gabe Kean, Principal
  • Thomas Ryun, Art Director
  • Edrea Lita, Senior Designer
  • Eric Harvey, Designer
  • Jing Wu, Junior Designer
  • Sarah Trueblood, Operations Manager
  • Edward Tang, Technology Lead
  • Joe Wahman, Writer


  • Interactive Wall
  • Installation
  • Front-End Development
  • Motion Sensor
  • Multitouch


  • Adobe Flash


  • 2014 – Hub Magazine’s The Hub Prize, Umpqua Bank Flagship, Winner, The Hub Cup
  • 2014 – CNN, "Beautiful banks of the future: Say hello to luxury lounges and touch-screen tellers”
  • 2014 – The Retail Institute, International Store Design Awards, Store Design of the Year (All Categories)

For their flagship store in San Francisco, Umpqua enlisted Belle & Wissell to take its brand experience to the next level with a suite of digital signage and interactive installations.

I developed an application that powers several large touch wall interactives for the flagship store—each telling the stories of local businesses and Umpqua's services through video, stills, and written content. Stories are arranged in a fully-customizable grid layout, and all reachable from an accessibility panel in the bottom left corner.

While not in use, the application plays dynamically generated dot animations and shows sneak peeks of content to invite visitors to interact.

Umpqua Bank